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Market Appointment: Baby Phat Fall 2011 Preview

5:51 PM

Baby Phat Fall 2011 Preview
Baby Phat has been quiet since certain changes had been made to the label. Now with a new design team, the brand is expanding its reach for a wide consumer base. I was never a Baby Phat customer because some of their merchandise was too heavily drenched in rhinestones, sequins and gold trimmings. But from this recent appointment there's still element of classic Baby Phat design details that longstanding customers appreciate as well as items that were more tone down that will hopefully to draw in new customers.

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