Born Free, a private sector-led initiative with the sole objective of ending mother-to-child HIV transmission by December 31, 2015. Today it was announced that a series of initiatives supported by leading fashion and beauty companies in an effort to raise awareness and support for this cause.
Shopbop, Vogue, and 22 leading designers, including Isabel Marant, Jenna Lyons, Victoria Beckham, Stella McCartney and Donatella Versace to name a few, have joined together to create a limited-edition collection in support of Born Free. The Collection, based on the work of the celebrated Kenyan-born, New York-based visual artist Wangechi Mutu, features designer pieces for both women and children, with most pieces under $250.
The campaign is in the May 2014 Issue of Vogue Magazine that features a number of models with their children, all wearing the Born Free Collection, and in hopes to increase awareness and gain support among consumers. The above photo is of model and participating designer, Liya Kebede as she visited South Africa to learn more about Born Free.
Beginning today, the Born Free Collection is available exclusively on Shopbop.com. See few of the designers collection....
|Alberta Ferretti for Born Free Collection|