|JCPenney Launches THE BODY Elle Macpherson Intimates|
Australian Model Elle Macpherson aka The Body has a line of invisible t-shirt bras and panties are designed for comfort and fit in the flirty, feminine aesthetic for which Macpherson is known. Cleverly named, THE BODY Elle Macpherson Intimates it's JCPenney’s newest intimates collection. Here's what Elle Macpherson said about the collection, "I am intimately involved in the creation of all Elle Macpherson Intimates collections because I love helping women feel effortlessly beautiful. Lingerie is the first thing that she puts on every day, so it's important that it makes her feel special." For a model to be known as The Body, this line intimates fit right into Elle Macpherson many business endeavors. The collection features 4 distinct styles - THE BODY Boost, THE BODY Fit, THE BODY Smooth and THE BODY Natural ranging in price from $40-$44 for bras and $12-$14 for panties, and is now exclusively available in 300 JCPenney stores and jcp.com.