Levi's invited online editors and bloggers to experience the new denim line last night. Levi's introduced Curve ID, it's jeans that is based on the shape of your body and not the size. In order to get your ID you have to get measured.
I never have been fitted for a pair of jeans before so this was definitely a first. Levi's have three type of denim, Slight Curve, Demi Curve and Bold Curve, each is designed specifically fit to flatter a customer's shape. It's great that Levi's developed this system, because let’s be honest not every customer's body is shaped the same. We may have the same size but the measurement of the waist, hips and thighs are completely different.

A girl getting fit by a Levi's associate.