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Market Appointment: Fashion Bug Fall 2011 Preview

7:48 PM

Fashion Bug Fall 2011 PreviewAmong all of the firing and restructuring of major retail brands that has happened recently, I was some what surprised that Fashion Bug wanted a major look overhaul for the brand as well. Being a Jersey girl I remembered Fashion Bug as a plus size store that offered rolls of fabrics to their customers and disguising them as shirts and dresses. But I guess no more, Fashion Bug want their plus size customers to be fashionable and on trend. When I went to their market appointment I was assured that the brand is taking inspiration from the runways and incorporating for their customers. From what I saw the brand is definitely on the right track by giving their plus size customers better options then what they was offering a few years ago.








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