, , ,

Beyoncé as Mrs. Carter in H&M

2:22 PM

Beyonce is slaying her fierceness in the H&M's summer collection. I'm a huge fan of King Bey, and to see her looking gorgeous in a campaign for a brand that I actually shop at is quite comforting.

Side Note: How many times have we've seen celebrities posing for higher end brands that are out of our financial reach?!

Here's what Beyonce said about H&M, ...

“ I've always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.” 

The summer campaign features swimwear and beachwear pieces, including a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&M’s initiative with WaterAid has raised $4,009,980.

The collection will be available in the beginning of May.

You Might Also Like



Get an email of every new post! We'll never share your address.


Blog Archive