|Q&A with Designer Julie Notaro of Wandering Boho|
Wandering Boho is a very new line of silk scarves created by LA-based designer/artist Julie Notaro. Julie is actually a mix media artist with a concentration in acrylics and collage and have found a way to transition her art into designs. The scarf designs in Wandering Boho are based on her original paintings and are inspired by her travels and passion for art and fashion. I asked Julie a few questions about her brand and design process.
You're a mix media artist, why did you decide to convert your art on to scarves?
A friend saw some of my paintings and suggested it. I tried a few designs and found I love fabric design.
What was the defining moment that you realized that you wanted to launch your own line of silk scarves?
I tested a handful of designs and loved how well they translated on to silk. I showed them around to friends and family and got really great reviews. Fashion has always been a passion of mine and this seemed like a great first start into designing my own line.
Can you describe your aesthetic in three words?
Free-spirited, bold intuition
Please describe your design process.
My paintings start with a color palette and evolve organically from there, often times inspired by my travels. My designs start as paintings, from there I manipulate them digitally, then print on silk.
Were there any difficulties starting your own business and building your brand in accessories?
The most difficult aspect of building a brand is getting the word out about Wandering Boho.
In the next five to ten years, how would you like to see your brand grow? Would you consider interpreting your prints on to other goods i.e., skirts, shirts, bedding?
I've already made a few caftans samples with the designs and plan to dive deeper into fashion design. My goal is to expand to caftans, pants, skirts, shirts and beyond. Eventually I'd like to do housewares like curtains, bedding, etc.
Is there anyone you would like to collaborate with?
I'd love to collaborate with other artists as time goes on like street artists who might contrast or complement my work.
If you weren't a designer, what profession would you have?
Do you have any advice for aspiring artist/designers?
Stick with it and keep at it. There will be many highs and lows as you go. Enjoying the journey is the most important aspect of the design process.
To shop the current Wandering Boho collection, click here.