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Market Appointment: David's Bridal Holiday 2014 Preview

10:00 AM

David's Bridal is not reaching for just the Bride only anymore. The niche retailer is opening it's assortment to all of the members of the bridal party. At their holiday preview, I looked at their special event dresses and yes these dresses were super charming however it could be worn to the wedding or other occasions non-wedding related. David's Bridal definitely wants their dresses to last past the wedding ceremony and I think it's a great strategy. Customers now want to stretch their dollar and bring versatility to their wardrobe and David's Bridal is on the right track. They also collaborated with designer Zac Posen to design a few dresses for them to give their customer more of red carpet feel for those special occasions.

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