aeropostale, market appointment, spring 2015, surf, teenagers, teens

Market Appointment: Aeropostale Spring 2015 Preview

12:23 AM

Aeropostale Spring 2015 Preview

Aeropostale is a retailer that never wavered their aesthetic despite changes with the consumer and the economy. They just figured out a way to grab their core consumer in a new way. One new way that Aeropostale has done to grab the new social-media-obsessed young consumer, is their collaboration with Youtube sensation Bethany Mota. Bethany Mota core audience is the perfect fit for Aeropostale and vice-versa. For Spring '15 expect to see some fun and quirky graphic tees, paisley prints and crochet sweaters and accessories that's great for a day at the beach or skate park.

See the rest of the Aeropostale Spring '15 preview...