Kelly Framel, The Glamourai

On the other extreme are bloggers with an inflated sense of worth. In February, Macala Wright, a digital marketing consultant in Los Angeles, said she invited several bloggers to appear on a panel at Magic, a fashion trade show in Las Vegas. She had a modest travel allowance from the sponsor, but one blogger represented by an agency “wanted a first-class flight, hotel, five grand a day for three days — and an extra day to recover from the flight,” she said. Ms. Wright went with someone else and is still shocked by the sense of entitlement. “Just because you have 15,000 followers on Twitter,” she said, “doesn’t equate to Anne Hathaway showing up.”