Jillian Hervey of Lion Babe performing at the Levi's Women's Denim collection launch event

To kick off the new denim collection for Fall 2015, Levi's had a star-studded launch event to showcase their jeans and the global campaign.  The new Levi’s®Denim Collection for women which uses the classic Levi’s three digit numbering system determines the fit through the waist, hips, and thighs. The global brand campaign,“Live in Levi’s," is dedicated to inspiring women, it features musician Alicia Keyes and emerging female artists, including Ryn Weaver and the Ibeyi Twins.  The campaign showcases the unique personal style of each of the artists all wearing Levi's denim. The event which was held in the Meatpacking district in NYC had a photography exhibit featuring inspiring women such as Joan Jett, Erin Wasson, Marloes Horst, Petra Collins, Tali Lennox, Leigh
Lezark (The Misshapes), Phoebe Collings-James, and Jillian Hervey (Lion Babe). 

See below pics of the event, campaign and Lion Babe performing...

(left to right) Tali Lennox, Petra Collins, Jillian Harvey, Joan Jett, Marloes Horst, Erin Wasson, Leigh Lezark, Phoebe Collings-James

 pics via BFA