Quote of the Day: Lack of Diversity with Brands Collaborating with Fashion Bloggers

11:53 AM

"When it comes to brands collaborating with fashion bloggers, the lack of multiculturalism isn’t the only diversity deficiency; there’s a shortage of variety in regards to the bloggers they choose to partner with. Brands continue to collaborate with many of the same bloggers, which results in several campaigns simultaneously featuring the same bloggers, sometimes diluting the quality of the project. Personally, I don’t feel that these collaborations accurately represent the real world (and maybe they aren’t meant to), and sometimes question if brands are even interested in combating this lack of diversity. Instead of simply partnering for popularity, why not choose fresh faces? New perspectives? Different styles? Minorities?"

- Words and Wardrobes

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