Singer Beyonce in an one piece long sleeve swimsuit Not that long Beyonce while in Hawaii with her family rocked a CM Cia Maritima ...

Bronx native and designer Ava Sanjurjo, is not shy in making her customer feel sexy and confident. Ava draws inspiration from Spain to New York to design an aesthetic that's true for her brand.
What's your Favorite Vacation Spot?
Puerto Rico. It's where I regroup.
What are Trends you noticed in Swimwear?
I am noticing fantastic mesh details which is great because I love to
incorporate mesh every season. Underwire bikini tops, feminine details
like fringe and bows. Also color, Bright bold color is were to go.
Do you have any style muses or icons that inspires you?
My pop icons are Tina Chow, Grace Jones, Cindy Crawford, and every
super model of the 1990's. I'm inspired by strong confident woman, the
powerful woman in my family and my gorgeous friends who love
to live in bikinis.
What's next for the RICA Swimwear brand?
I want to continue to make amazing swimsuits and
cover ups for seasons to come. We want to expand across the board and
move into accessories.
We want to make huge Rica sunglasses you can spot from a mile away.
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| RICA Swimwear Spring/Summer '13 Collection Preview |
What for this collection Inspiration?
I'm obsessed with fashion photography. Helmut Newton, Herb Ritts and
Deborah Turbeville were the ones I looked up to this season. I played
with rich colors like deep magentas and lush jewel tones that perfectly
define the collection. Strong, sexy and sophisticated. pic credit: Gastrochic.com
Bronx native and designer Ava Sanjurjo, is not shy in making her customer feel sexy and confident. Ava draws inspiration from Spain to New ...
| Designer Lisa Vogel (L) with models during the 2013 Collection Preview |
Who is the Lux by Lisa Vogel customer?
She is between 25 and 45, she's a jet setter and she likes to travel. She shops in higher end resorts and boutiques. She always looking for pieces that she can get multiple use from. A lot pieces in my collection are convertible, they can use a few different ways. Whether it’s the swimwear or the mixing and matching of them to create new different looks and outfits or even with the cover ups they can really go from the beach to the bar. It makes for easy packing.
Inspiration for the collection for the 2013 season?
This year collection was inspired by a family trip to the Virgin Islands. So you’ll see these blues and in the hardware details like mother of pearl and pastel tones really represented the fish that I saw when I was snorkeling at Virgin Gorda.
How often do you travel for inspiration?
I love to travel, I grew up traveling. My parents founded originally , the business, even though this is my collection. So i grew up traveling a lot because back in those days, the swimwear business would shutdown for the month of June and July. So I grew up traveling extensively.
Trends In Swimwear?
In swimwear this season, we’re seeing bright colors moving towards pastels. Pastels are kind of newer on the horizon. There some new tops that we’re calling flutter tops or crop tops, laser cut details and scenic tropical prints.
Designer Lisa Vogel (L) with models during the 2013 Collection Preview Who is the Lux by Lisa Vogel customer? She is between 25 and 45...
| H&M Swim Preview |
H&M is by far one of my favorite retailer, so I was super excited to go to their showroom to see what they have in store for their swim collection. I was even more super excited to find out that they have selected styles of swim suits for just $4.95. Yes you read that right, $4.95! Those chic swim suits and other inexpensive swim gear such as cover ups and shoes are retailing below $12.95. This a such a major score for the next coming weeks, if you guys want to hit the beach (or pool) go to your local H&M store to grab some of H&M swim goodies.
H&M Swim Preview H&M is by far one of my favorite retailer, so I was super excited to go to their showroom to see what they hav...








